In a recent study in the UK, the average British person is under the influence of alcohol in three-quarters of his or her tagged Facebook photos. Is that a problem?… Read more »

In a recent study in the UK, the average British person is under the influence of alcohol in three-quarters of his or her tagged Facebook photos.

Is that a problem? Yes.

And that is not depending on from which angel you are looking at the question.

It is “Yes.” because that shows the habit of alcohol use among facebook users in the United Kingdom.

It is “Yes.” from the individual side, because they, when sober, don’t want to show those pics to co-workers, friends and peers.

For researchers and advocates for a healthy lifestyle, the study gives more evidence of the state of alcohol use patterns in the Queen’s Country. Because today, the Internet is not something outside our common life, or remote from common experience. The Social media, like facebook, are closely linked to whom you are, today. Someone might add that you are what you show.

And another problem is of course that it gives the image that the normality is to be drunk. Victory for Big Alcohol?

We need to fight that. The majority of people around the globe is not using alcohol. The majority of women in Africa is not using alcohol. There’s a strong trend that more and more teenagers in Sweden (for example) choose alcohol freedom. The producers of alcohol are targeting those people. Let us jointly give them a voice and the instruments to advocate for their rights of a life set free.

And hopefully the British people will start looking at the situation and demand actions from the authorities, and themselves, to change the alcohol habit, and make binge drinking history.