The 2018 Fifa World Cup is in full swing, again. It is the world’s biggest sporting event. Reaching over 3.2 billion television viewers, the quadrennial World Cup is the most watched live sporting event globally. And so, Fifa’s hypocrisy is on full display, again, too.
Two examples after the first weekend of match play clearly expose Fifa’s profit interest from alcohol sponsorship contradicting the core values the organization claims to embrace…
The parallel processes of preparation for and follow-up on both high-level meetings could lead to an elevation of global health as a central issue for world leaders in years to come, if we use the opportunity wisely. Interventions to prevent and reduce alcohol harm provide an excellent lesson: What IOGT International’s three core strategies show is that there are very real and evidence-based ways to link the conversations, communities and commitments for ending TB as well as NCDs…
Five points that expose the massive mistakes the Global Fund leadership has made and continues to make as the partnership with alcohol industry giant Heineken is still not terminated…
What do South Africa and Mexico have in common? At first glance they seem like two very different countries, cultures, geographies, languages and people. But at second glance, there’s (at least) one similarity. Communities in both countries suffer from water shortages and drought – caused by (in part) alcohol production. A look at the simple… Read more »
History is clear: when the alcohol industry had the chance to be part of advancing Women’s Human Rights, it chose unequivocally: their own profits. And the alcohol industry keep choosing marketing practices that subordinate, de-humanize and sexualize women. When Big Alcohol executives get to choose whether or not to be part of creating a culture of gender equality and women empowerment that is immune to men’s violence against women, they choose profits over women empowerment. Only now that women and girls have been identified as “emerging market” with vast potential for corporate profits they pretend to care for feminist values…
“Buy a lady a drink” is a perfect PR move to disguise all the negative impact of alcohol production and use. It legitimizes the questionable activities of alcohol producers. It also calls into question the seriousness and ultimate commitment to lasting change by philanthropists like Matt Damon…
