History is clear: when the alcohol industry had the chance to be part of advancing Women’s Human Rights, it chose unequivocally: their own profits. And the alcohol industry keep choosing marketing practices that subordinate, de-humanize and sexualize women. When Big Alcohol executives get to choose whether or not to be part of creating a culture of gender equality and women empowerment that is immune to men’s violence against women, they choose profits over women empowerment. Only now that women and girls have been identified as “emerging market” with vast potential for corporate profits they pretend to care for feminist values…