Alcohol corporations want you to believe that their brand is the source of success and attraction. Anheuser-Busch InBev shares this view. They exposed their hypocritical and nonsensical view of the world by complaining about their brand showing up in the movie, “Flight”, starring Denzel Washington. Let me go out on a limb here: Isn’t it therefore reasonable to estimate that there are 18,000 “Anheuser-Busch-related” deaths in the US each year, and AB InBev costs government and the public $51 billion annually? If AB InBev has a problem with my estimates, they can offer their estimate of which brands are causing the harm and death, and by what percentage. Budweiser’s tag line “Enjoy Responsibly” doesn’t sound joyful any longer to 18,000 deceased.
Bruce Lee's Blog Corner
I am the Executive Director of Alcohol Justice, an alcohol industry watchdog. We are a national and sometimes international, public health, research and advocacy NGO based near San Francisco, California, USA.
We cannot control alcohol harm unless we do more than study it. We need to organize and take action to change the behavior of alcohol corporations and government, not just individuals.
I am a lifelong community organizer, policy analyst, and manager who has worked to solve problems of affordable housing, clean water, universal health care and senior citizen rights. My motivation and rage each day is that alcohol is the most dangerous and abused drug in America – especially since it is promoted by powerful, global corporations (and their lobbyists, advertisers and associations) that want to blame all harm on individual misuse and alcoholism.
I live with my domestic partner of 33 years and my two young boys in San Francisco. I have the joy of driving to work every day across the Golden Gate Bridge. Along with tennis, dance, hiking and travel, I have no time, interest or energy for perpetuating the destructive alcohol culture in which I grew up. It’s time to come together to solve these global problems.
We Are IOGT
IOGT International is the premier global network for evidence-based policy measures and community-based interventions to prevent and reduce harm caused by alcohol and other drugs.
Our heart-driven work protects children and youth, makes communities safer, and promotes health and development worldwide.