BLOG: A Star Is Born And So Many Are Lost

To me, it is obvious. We do not care. We exploit. In the name of fun. Entertainment. Even friendship. The lack of reflection in this area is alarming and harmful and it needs to change. We are talking about removing the stigma around (alcohol) addiction; we are talking about removing stigma about mental health problems, including substance use disorders but removing the stigma is impossible in this alcohol norm that glorifies the substance and completely ignores the harms of all the promotions, ill-concieved jokes, advertisments and endorsements…

BLOG: We Care

These are times when our political leaders work to divide us and separate us by spreading lies and fears and hatred about different groups of people, instead of looking for true solutions to real problems. These are troubling times, when opinions are taken for facts, when talking points have replaced dialogue, when shouting is more important than listening, when corporate interests drown out people’s needs, when ideology trumps reality, when respect has become weakness and when truth has become an afterthought.

In times like this, it can be hard to feel hope and to see where change should come from. I believe, the starting point for change is to resist giving up and retreating, and instead stand firm by saying:

I care. We care. Let’s go…

BLOG: Whose Water? Water For All People Or Only For Big Alcohol?

What do South Africa and Mexico have in common? At first glance they seem like two very different countries, cultures, geographies, languages and people. But at second glance, there’s (at least) one similarity. Communities in both countries suffer from water shortages and drought – caused by (in part) alcohol production. A look at the simple… Read more »

BLOG: Time’s Up For Big Alcohol Exploiting Feminism

History is clear: when the alcohol industry had the chance to be part of advancing Women’s Human Rights, it chose unequivocally: their own profits. And the alcohol industry keep choosing marketing practices that subordinate, de-humanize and sexualize women. When Big Alcohol executives get to choose whether or not to be part of creating a culture of gender equality and women empowerment that is immune to men’s violence against women, they choose profits over women empowerment. Only now that women and girls have been identified as “emerging market” with vast potential for corporate profits they pretend to care for feminist values…

BLOG: I Call Time’s Up: Matt Damon Partners With Big Alcohol To Benefit “The Ladies”

“Buy a lady a drink” is a perfect PR move to disguise all the negative impact of alcohol production and use. It legitimizes the questionable activities of alcohol producers. It also calls into question the seriousness and ultimate commitment to lasting change by philanthropists like Matt Damon…

BLOG: 2017 Wrap-Up: 3 Secrets For Our Successes

2017 wrap-up I am scrolling through IOGT International’s Instagram account looking back at our 2017. The year was very rich! And very successful. I am thankful for this moment of writing my blog for you, as it gives me some time to take it all fully in. I’d love to share three secrets for our successes with… Read more »

BLOG: Spinning The Truth: Diageo CEO Lies On TV

Diageo is not an ordinary company. This is not an ordinary CEO. Spinning the truth until it becomes a lie is not normal, even if it is standard in the alcohol industry. Diageo’s products are not ordinary commodities but harmful for individuals, families, communities and societies at large. Apparently Diageo is intent on evading responsibility, rather burdening society with paying the costs for the harms its products and marketing cause, instead of acting responsibly and ethically…

BLOG: It’s In The Numbers: Alcohol An Obstacle To Development

13 Goals and 52 Targets. Alcohol adversely impacts 13 of 17 Sustainable Development Goals (SDGs) and 52 out of the 169 targets. These numbers tell the story of alcohol’s massive burden on sustainable human development.
We have done the math. We have analyzed the 2030 Agenda, its goals and targets; and we’ve looked at the three dimensions of sustainable development: social, environmental and economic. The numbers are clear: alcohol is an obstacle to every singel dimension of development…

BLOG: After CSW – A Question For The Feminist Movement

Many people at CSW are talking about breaking norms but fewer are ready to tackle norms that we, according to the evidence, do not benefit from. The alcohol norm is incredibly harmful to women and girls. My questions remains: why is the feminist movement so comfortable with it?