Tagged: Diageo

NEWS: Kenya: Alcohol Industry Targeted By Advertising Regulator

The Kenya Film Classification Board (KFCB) has issued a seven-day ultimatum to East African Breweries Ltd, Keroche Breweries, and Africa Spirits Ltd to ensure their adverts only run between 10 pm and 5 am.
Chief executives of three major alcohol producers in Kenya face a maximum five-year jail term and a fine of Sh100,000 after their company’s marketing practices have come under scrutiny by the KFCB, the regulator for advertising alcoholic products on TV…

NEWS: Goldman Sachs: Diageo, BAT BREXIT Winners

Big Alcohol, Diageo are BREXIT winners?
Analyst at Goldman Sachs is recommending investments in Diageo, the world’s largest liquor producer, and in British American Tobacco. The giant multinational corporations Diageo, the maker of Johnnie Walker Scotch whisky and Guinness beer, and British American Tobacco (BTI), the owner of Lucky Strike, Dunhill and Pall Mall cigarettes, stand to profit from the consequences of the British exit from the European Union (BREXIT)…

NEWS: Snapchat: Another Platform For Big Alcohol

Snapchat is becoming another premium platform for Big Alcohol to target youth. Adweek reports that Snapchat has started to build serious buzz among brands over the past several months. Snapchat is an image messaging and multimedia mobile application created by Evan Spiegel, Bobby Murphy, and Reggie Brown when they were students at Stanford University. The company headquarters are located in Venice, California…

BLOG: Unholy Alliance: How African-American Stars & Big Alcohol Exploit Black People

Beyonce, Jay-Z and other African-American super stars – despite often being parents themselves – make an unholy alliance with Big Alcohol and by endorsing and promoting alcohol brands expose black youth to an avalanche of alcohol glorification; this really puts already vulnerable and marginalized youth in harms way…

NEWS: Big Alcohol Threats Legal Action Against Health Law

The alcohol industry does it again: Big Alcohol threats legal action against public health law. SpiritsEurope, the lobby group of the liquor industry representing Big Alcohol giants in Europe has threatened to pursue legal action against the Minimum Unit Price (MUP) on alcohol measure that the Irish government announced it would implement to reduce alcohol harm and promote public health and well-being in Ireland…

NEWS: Minors Get Alcohol Ads To Smartphones

The alcohol industry targets children and youth with their aggressive alcohol marketing. Minors get alcohol ads directly to smartphones. Children and youth may be inundated with alcohol advertising on a daily basis, in a conscious move by the alcohol industry using social media. While Twitter has an age-gate which blocks direct-to-phone updates for underage users, Instagram does not, according to a new study…