Tagged: EURO2016

NEWS: Probably Illegal: Carlsberg Violates French Law

A new study entitled “Foul Play: Alcohol Marketing During UEFA Euro 2016” shows that Carlsberg chose to ignore the spirit of the French law governing alcohol advertising. Researchers found more than 100 alcohol marketing references per televised match program in Britain, and in France…

NEWS: 6 Most Read IOGT Global Voices Blogs 2016

6 Most Read IOGT Global Voices Blogs In 2016
The Global Voices Blog Portal on www.iogt.org has generated 65 blog posts in 2016…

Probably… Illegal? Carlsberg and UEFA circumvent French law during EURO 2016

NGOs issue complaint to French government: Carlsberg and UEFA are deliberately circumventing French law during EURO 2016 and in doing so they are exposing alcohol ads to millions of children…

NEWS: EURO 2016, Carlsberg Flood Kids With Alcohol Ads

Alcohol adverts seen nearly once a minute during Euro 2016 games
Alcohol Concern has analyzed how much English and Welsh football supporters watching the Euro 2016 games were exposed to alcohol ads. During the group stages of Euro 2016 the saw alcohol marketing almost once a minute during game play, the study shows.
Over the five group matches played by England and Wales – including the game between them that ended in a 2-1 victory for England, the Carlsberg brand was seen 392 times. This equated to an average of 78.4 a game, or once every 72 seconds.

BLOG: Calculated Loss

Four football players from one national team. Jakub Błaszczykowski, Arkadiusz Milik, Krzysztof Maczynski and Kamil Glik who all have more than football in common. All four of them lost their parents to alcohol use. Their childhood was not about running around after the ball happily and lightheartedly. They got to witness death and poverty. They had to experience anger and resentment…

BLOG: EURO2016 Problems: At Work Surrounded By Alcohol

There are many reasons why alcohol brand marketing is misplaced in professional sports. And Roy Carroll, Northern Ireland’s goalkeeper symbolizes one.
To my mind, the well-being of the players during and after their career and the environments that they do their jobs in, should make it as easy as possible to be healthy. For those few that ever make into professional football, their dream should not become a nightmare, just because the alcohol industry needs a marketing platform…

NEWS: EURO 2016: “Fans” Mock Refugee Kids

EURO 2016, the European football championships taking place in France this month, is delivering more examples for the fact that football and alcohol do not belong together:
England fans are filmed while mocking refugee children in France as they pay one child to down a whole pint of beer and have other children scramble over coins…

NEWS: EURO 2016: Alcohol Banned From Match Venues

French Interior Minister Bernard Cazeneuve announced restrictions on the sale, transportation and consumption of alcohol in certain areas on Sunday evening. Alcohol is banned from “sensitive areas” around Euro 2016 matches including public areas, as well as shops and off-licences, the BBC reports. Additionally, Senior local officials are granted the power to also ban bars and cafes from serving alcohol on their terraces in containers that can be used as missiles…

BLOG: Probably… Disqualification Warning

Let’s call it what it is: UEFA, FIFA have to quit to put their profits over the well-being of children and families, fans and football itself. The events these days involving alcohol fueled violence should cause an urgent disqualification warning to Carlsberg as well. Like at the Fifa World Cup in Brazil, where violence erupted, after alcohol sales were re-introduced – we can clearly see that the alcohol norm needs to be disqualified…

BLOG: Knowing Where The Goal Is: EURO 2016 And Alcohol Brands

This summer, all kids will see is the tight and seemingly natural connection between football’s biggest star(s) and alcohol. With every report, every film clip, every press conference, Heineken (and Carlsberg and more…) executives and shareholders will be hearing the sound of bank notes in their greedy hands. For a whole summer, children will be primed to recognize alcohol brands, to like alcohol brands and to associate alcohol brands with good times. And it doesn’t even makes sense because many sports heroes are outspoken about living free from alcohol to protect their health and boost their performance…