Tagged: Fifa

BLOG: First World Cup 2018 Games Reveal Fifa Hypocrisy

The 2018 Fifa World Cup is in full swing, again. It is the world’s biggest sporting event. Reaching over 3.2 billion television viewers, the quadrennial World Cup is the most watched live sporting event globally. And so, Fifa’s hypocrisy is on full display, again, too.
Two examples after the first weekend of match play clearly expose Fifa’s profit interest from alcohol sponsorship contradicting the core values the organization claims to embrace…

BLOG: Probably… Disqualification Warning

Let’s call it what it is: UEFA, FIFA have to quit to put their profits over the well-being of children and families, fans and football itself. The events these days involving alcohol fueled violence should cause an urgent disqualification warning to Carlsberg as well. Like at the Fifa World Cup in Brazil, where violence erupted, after alcohol sales were re-introduced – we can clearly see that the alcohol norm needs to be disqualified…

BLOG: Knowing Where The Goal Is: EURO 2016 And Alcohol Brands

This summer, all kids will see is the tight and seemingly natural connection between football’s biggest star(s) and alcohol. With every report, every film clip, every press conference, Heineken (and Carlsberg and more…) executives and shareholders will be hearing the sound of bank notes in their greedy hands. For a whole summer, children will be primed to recognize alcohol brands, to like alcohol brands and to associate alcohol brands with good times. And it doesn’t even makes sense because many sports heroes are outspoken about living free from alcohol to protect their health and boost their performance…

BLOG: Professional Sports Glamorising Ill-Health

Professional sports today is a major source of promoting unhealthy products. Elite athletes have become promoters of harmful lifestyle choices – instead of inspiring millions to live healthy and well…

BLOG: 3 Facts Summarising The World Cup

Football at its best is alcohol free; Alcohol does not belong into football; Fifa cooperation with Big Alcohol is harmful to its constituency…

BLOG: Budweiser Bill Backfires Badly

I think this development is a very important example for all those dedicated to promote health, well-being and social progress – to not back down from corporate bullying. Reality catches up eventually. In the frame of one global event we have now documented prove of what the alcohol industry does: distort and ignore evidence in a way that turns out to be grotesque. This Budweiser Bill backfired badly – and it is a lesson to all decision-makers around the world to not trust the alcohol industry…