Tagged: Football

NEWS: 6 Most Read IOGT Global Voices Blogs 2016

6 Most Read IOGT Global Voices Blogs In 2016
The Global Voices Blog Portal on www.iogt.org has generated 65 blog posts in 2016…

NEWS: Mourinho Agrees New Heineken Deal

New Heineken Deal
Manchester United manager Jose Mourinho has reportedly agreed a new deal endorsing Heineken, the third largest beer brewer in the world and main sponsor of UEFA Champions League. According to reports, Mourinho will add another £4million-a-year to his gigantic salary after signing an ad deal with Heineken. The Manchester United boss, 53, now rakes in £10m-a-year in endorsements on top of his £12m salary at Old Trafford…

NEWS: EURO 2016, Carlsberg Flood Kids With Alcohol Ads

Alcohol adverts seen nearly once a minute during Euro 2016 games
Alcohol Concern has analyzed how much English and Welsh football supporters watching the Euro 2016 games were exposed to alcohol ads. During the group stages of Euro 2016 the saw alcohol marketing almost once a minute during game play, the study shows.
Over the five group matches played by England and Wales – including the game between them that ended in a 2-1 victory for England, the Carlsberg brand was seen 392 times. This equated to an average of 78.4 a game, or once every 72 seconds.

NEWS: Botswana: Alcohol Ads Ban Yes, COSAFA Cup No

Botswana National Sport Commission (BNSC) has turned down the organisers of the Council of Southern Africa Football Associations (COSAFA) Castle Cup from getting Botswana to host the 2017 edition due to protecting the integrity of a ban on alcohol advertising in Botswana…

BLOG: Calculated Loss

Four football players from one national team. Jakub Błaszczykowski, Arkadiusz Milik, Krzysztof Maczynski and Kamil Glik who all have more than football in common. All four of them lost their parents to alcohol use. Their childhood was not about running around after the ball happily and lightheartedly. They got to witness death and poverty. They had to experience anger and resentment…

BLOG: EURO2016 Problems: At Work Surrounded By Alcohol

There are many reasons why alcohol brand marketing is misplaced in professional sports. And Roy Carroll, Northern Ireland’s goalkeeper symbolizes one.
To my mind, the well-being of the players during and after their career and the environments that they do their jobs in, should make it as easy as possible to be healthy. For those few that ever make into professional football, their dream should not become a nightmare, just because the alcohol industry needs a marketing platform…

NEWS: EURO 2016: Alcohol Banned From Match Venues

French Interior Minister Bernard Cazeneuve announced restrictions on the sale, transportation and consumption of alcohol in certain areas on Sunday evening. Alcohol is banned from “sensitive areas” around Euro 2016 matches including public areas, as well as shops and off-licences, the BBC reports. Additionally, Senior local officials are granted the power to also ban bars and cafes from serving alcohol on their terraces in containers that can be used as missiles…

BLOG: Probably… Disqualification Warning

Let’s call it what it is: UEFA, FIFA have to quit to put their profits over the well-being of children and families, fans and football itself. The events these days involving alcohol fueled violence should cause an urgent disqualification warning to Carlsberg as well. Like at the Fifa World Cup in Brazil, where violence erupted, after alcohol sales were re-introduced – we can clearly see that the alcohol norm needs to be disqualified…

BLOG: Knowing Where The Goal Is: EURO 2016 And Alcohol Brands

This summer, all kids will see is the tight and seemingly natural connection between football’s biggest star(s) and alcohol. With every report, every film clip, every press conference, Heineken (and Carlsberg and more…) executives and shareholders will be hearing the sound of bank notes in their greedy hands. For a whole summer, children will be primed to recognize alcohol brands, to like alcohol brands and to associate alcohol brands with good times. And it doesn’t even makes sense because many sports heroes are outspoken about living free from alcohol to protect their health and boost their performance…

NEWS: Champions League: Kids Flooded With Alcohol Ads

The global network Big Alcohol Exposed documents the massive exposure of children to alcohol brand messaging during the UEFA Champions League Final. The match took place on May 28, 2016 in Stadio San Siro, Milano and went into extra time. Over the time of the match, Heineken beer brands surrounded the entire pitch on regular intervals – culminating in moments of eternal exposure, when the beer brand is visible during TV broadcasting of the first goal…