Tagged: Heineken

Joint Open Letter: Reaction To F1 & Its Heineken Sponsorship Deal

Together with a broad range of civil society organizations from around the world, IOGT International addresses FIA President, requisitions to take the issue seriously and consider moving away from these sponsorship agreements, as was done with tobacco sponsorship. FIA is not without responsibilities, being the governing body of F1 and also being one of the shareholders in the sport…

BLOG: Knowing Where The Goal Is: EURO 2016 And Alcohol Brands

This summer, all kids will see is the tight and seemingly natural connection between football’s biggest star(s) and alcohol. With every report, every film clip, every press conference, Heineken (and Carlsberg and more…) executives and shareholders will be hearing the sound of bank notes in their greedy hands. For a whole summer, children will be primed to recognize alcohol brands, to like alcohol brands and to associate alcohol brands with good times. And it doesn’t even makes sense because many sports heroes are outspoken about living free from alcohol to protect their health and boost their performance…

NEWS: Champions League: Kids Flooded With Alcohol Ads

The global network Big Alcohol Exposed documents the massive exposure of children to alcohol brand messaging during the UEFA Champions League Final. The match took place on May 28, 2016 in Stadio San Siro, Milano and went into extra time. Over the time of the match, Heineken beer brands surrounded the entire pitch on regular intervals – culminating in moments of eternal exposure, when the beer brand is visible during TV broadcasting of the first goal…

BLOG: UEFA Champions League Final: The Glory, The Stars, The Risks

Alcohol sports sponsorship is big business, especially in football and the UEFA Champions League. It has become a premium platform for the alcohol industry to associate alcohol with glamor, performance, success – all messages targeted at children and youth…

BLOG: Unholy Alliance: How African-American Stars & Big Alcohol Exploit Black People

Beyonce, Jay-Z and other African-American super stars – despite often being parents themselves – make an unholy alliance with Big Alcohol and by endorsing and promoting alcohol brands expose black youth to an avalanche of alcohol glorification; this really puts already vulnerable and marginalized youth in harms way…

BLOG: Not Pretty: When The Markets Talk Children

Markets don’t know anything about child well being. And the actors of the markets do not care. They don’t care a bit about the welfare of our communities and the future of our children. Therefore, instead of focusing on investment for Big Alcohol and growing target populations to be persuaded to take up alcohol use, let’s shift the focus to a more humane and sustainable approach…

BLOG: Professional Sports Glamorising Ill-Health

Professional sports today is a major source of promoting unhealthy products. Elite athletes have become promoters of harmful lifestyle choices – instead of inspiring millions to live healthy and well…

BLOG: Are Media Still Free?

We know the media feel pressure from governments. But increasing pressure comes from corporations. Overall, especially concerning the global alcohol industry, we can see that press freedom is increasingly under threat and that media outlets are part of the problem: they give up their freedom, independence and integrity…

BLOG: Should I Start Trusting Big Alcohol?

CEO of beer brewer Heineken Jean-François van Boxmeer had urged public health advocates and politicians to drop their “mistrust” of the global alcohol industry. So, I decided to give his arguments a look and asked myself: Should I start trusting Big Alcohol?
Here’s what I realised and came up with eventually…