Tagged: Lifestyle

BLOG: Knowing Where The Goal Is: EURO 2016 And Alcohol Brands

This summer, all kids will see is the tight and seemingly natural connection between football’s biggest star(s) and alcohol. With every report, every film clip, every press conference, Heineken (and Carlsberg and more…) executives and shareholders will be hearing the sound of bank notes in their greedy hands. For a whole summer, children will be primed to recognize alcohol brands, to like alcohol brands and to associate alcohol brands with good times. And it doesn’t even makes sense because many sports heroes are outspoken about living free from alcohol to protect their health and boost their performance…

BLOG: Travel Diary #1: Videos From Botswana, Zambia, Zimbabwe

Kristina and myself are traveling through the Southern African region these days. It’s great fun and exciting to meet so many heart-driven civil society organizations in the different countries, to hang out with our members and to go on advocacy meetings. It’s also great fun to film these short travel diaries. We want to share them with you…

NEWS: Australia: More Teens Alcohol Free

A new study found that the number of 14 to 17-year olds choosing to live free from alcohol has doubled in the past 13 years. The patterns of alcohol use has thus shifted more dramatically among Australian adolescents compared to any other age group…

BLOG: Get On The Grid

This blog will start with some numbers. Let me talk about 61.7%. That is the percentage of the world’s population that has not used alcohol in the last year. Included in the number are lifetime abstainers – 48% of the world population. That’s a huge amount of people. That is a majority of the citizens of… Read more »