Tagged: Sponsorship

BLOG: Big Alcohol Betting Big Bucks On Super Bowl

Anheuser-Busch InBev is the world’s largest beer producer, controlling every third bottle of beer sold in the world. AB InBev keeps making headlines with gigantic investments in alcohol promotions during major sports events, like the Fifa World Cup, the Super Bowl and other tournaments with global viewerships. This aggressive investment in brand promotion must be understood in direct connection to the beer giant’s performance on the stock markets and its ability to make shareholders happy. Here’s how it works…

NEWS: Australia: Doctors Urge Alcohol Sponsorship Ban

Australia: Leading Doctors Urge Alcohol Sponsorship Ban In Cricket
A group of leading Australian doctors is urgently calling for alcohol sponsorship of cricket to be prohibited. The doctors argue that evidence shows alcohol sponsorship was is harming children…

BLOG: Chang Beer Targeting Kids

By targeting children and youth, through sports and music sponsorship, Chang beer wants to establish brand recognition and allegiance and they aim on enticing young people to start using alcohol earlier and more. In the long-run, they want to turn Thailand from an abstaining into alcohol consuming society…

BLOG: Alcohol Control Under Military Government

Thailand has become more fragile recently, due to the ongoing conflict inside the government which still hasn’t been resolved. Nevertheless, the Alcohol Control Policy has made some progress. But we cannot rest since there are a lot of lobbying attacks being waged against health promotion measures…

BLOG: 3 Facts Summarising The World Cup

Football at its best is alcohol free; Alcohol does not belong into football; Fifa cooperation with Big Alcohol is harmful to its constituency…