Tagged: Sports

BLOG: Big Alcohol Betting Big Bucks On Super Bowl

Anheuser-Busch InBev is the world’s largest beer producer, controlling every third bottle of beer sold in the world. AB InBev keeps making headlines with gigantic investments in alcohol promotions during major sports events, like the Fifa World Cup, the Super Bowl and other tournaments with global viewerships. This aggressive investment in brand promotion must be understood in direct connection to the beer giant’s performance on the stock markets and its ability to make shareholders happy. Here’s how it works…

REPORT: Alcohol Industry Sponsorship Of University Student Sports Clubs In Brazil

Most university student sports clubs in São Paulo, Brazil, have formalized contracts with the alcohol industry that promote the marketing, sale, and consumption of alcohol at parties and university games. A critical review of the impacts of these practices and university policies on alcohol industry sponsorship that can take account of the role of such arrangements in student alcohol consumption is warranted…

NEWS: Australia: Doctors Urge Alcohol Sponsorship Ban

Australia: Leading Doctors Urge Alcohol Sponsorship Ban In Cricket
A group of leading Australian doctors is urgently calling for alcohol sponsorship of cricket to be prohibited. The doctors argue that evidence shows alcohol sponsorship was is harming children…

NEWS: EURO 2016, Carlsberg Flood Kids With Alcohol Ads

Alcohol adverts seen nearly once a minute during Euro 2016 games
Alcohol Concern has analyzed how much English and Welsh football supporters watching the Euro 2016 games were exposed to alcohol ads. During the group stages of Euro 2016 the saw alcohol marketing almost once a minute during game play, the study shows.
Over the five group matches played by England and Wales – including the game between them that ended in a 2-1 victory for England, the Carlsberg brand was seen 392 times. This equated to an average of 78.4 a game, or once every 72 seconds.

NEWS: Botswana: Alcohol Ads Ban Yes, COSAFA Cup No

Botswana National Sport Commission (BNSC) has turned down the organisers of the Council of Southern Africa Football Associations (COSAFA) Castle Cup from getting Botswana to host the 2017 edition due to protecting the integrity of a ban on alcohol advertising in Botswana…

OPEN LETTER: Joint Open Letter: Reaction To F1 & Its Heineken Sponsorship Deal

Together with a broad range of civil society organizations from around the world, IOGT International addresses FIA President, requisitions to take the issue seriously and consider moving away from these sponsorship agreements, as was done with tobacco sponsorship. FIA is not without responsibilities, being the governing body of F1 and also being one of the shareholders in the sport…

BLOG: Chang Beer Targeting Kids

By targeting children and youth, through sports and music sponsorship, Chang beer wants to establish brand recognition and allegiance and they aim on enticing young people to start using alcohol earlier and more. In the long-run, they want to turn Thailand from an abstaining into alcohol consuming society…