Tagged: World Cup

BLOG: First World Cup 2018 Games Reveal Fifa Hypocrisy

The 2018 Fifa World Cup is in full swing, again. It is the world’s biggest sporting event. Reaching over 3.2 billion television viewers, the quadrennial World Cup is the most watched live sporting event globally. And so, Fifa’s hypocrisy is on full display, again, too.
Two examples after the first weekend of match play clearly expose Fifa’s profit interest from alcohol sponsorship contradicting the core values the organization claims to embrace…

BLOG: Professional Sports Glamorising Ill-Health

Professional sports today is a major source of promoting unhealthy products. Elite athletes have become promoters of harmful lifestyle choices – instead of inspiring millions to live healthy and well…

BLOG: 3 Facts Summarising The World Cup

Football at its best is alcohol free; Alcohol does not belong into football; Fifa cooperation with Big Alcohol is harmful to its constituency…

BLOG: Budweiser Bill Backfires Badly

I think this development is a very important example for all those dedicated to promote health, well-being and social progress – to not back down from corporate bullying. Reality catches up eventually. In the frame of one global event we have now documented prove of what the alcohol industry does: distort and ignore evidence in a way that turns out to be grotesque. This Budweiser Bill backfired badly – and it is a lesson to all decision-makers around the world to not trust the alcohol industry…

BLOG: The Costly Game

This football tournament is no people’s party. It’s a costly corporate bonanza. First, Fifa and the alcohol industry bully the Brazilian government to reverse a law that succeeded in protecting people. The consequences will be rising costs of alcohol harm. At the same time, Fifa and its corporate partners have made sure they will not have to pay for any of these costs… They are exempted from any taxation…

REPORT: Fifa World Cup Is Associated With Increasing Domestic Violence

Although this is a relatively small study, it has significant ramifications due to the global nature of televised football (soccer) tournaments. If replicated, it presents significant opportunities to identify and reduce incidents of domestic abuse associated with televised soccer games…