France: Historic Decline In Alcohol Use
Alcohol consumption in France has seen its biggest decline in a decade, a new study shows. The study was carried out by Ifop, Kantar Worldpanel and Crest/NPD Group and surveyed a total of 17,000 adults across France.
In 2016, the French bought significantly less alcohol, with a shift to ‘occasional’ rather than ‘regular’ alcohol use, according to the study. The average French household bought a total of 70.7 liters of alcoholic beverages last year, including wine, beer, and liquor.
That was a decrease of 1.8 liters compared to the previous year (72.5 litres), when the average amount was down by 0.7 liters compared to the 2014 figure.
And since 2007, the average amount of alcohol purchased per household has fallen by 10 liters.
Changing alcohol norm
The figures also indicate that not only the amount of alcohol purchased is decreasing. There’s also a change in the way people in France use alcohol.
- The proportion of daily alcohol users has fallen to below 9%, and is made up predominantly of men and over-60-year-olds.
- Only 2% of 18 to 25-year-olds are using alcohol daily.
- The majority of French adults consume alcohol less than once a week.
- 18% of French adults live free from alcohol entirely.