Fake Free is the world’s most innovative approach to substance use prevention.
It has been developed by our members from Sri Lanka – who have a long history of questioning the effects of alcohol and highlighting the effects of expectancies – and from Sweden. Ever since, Fake Free is being implemented in Poland, Serbia and Bosnia.
Fake Free is focusing on exposing the alcohol norm and alcohol myths. The think tank Fake Free works like a portal where anyone who wishes to question and challenge the alcohol norm can receive ideas and feedback. Fake Free encourages people to spread inspiration and good vibes. Alcohol and other drugs aren’t that interesting any way. Fake Free wishes to create more party free from forced rules and lethargy.
A think tank for innovative prevention
Fake Free is a think tank that provides thought-leadership for questioning and dissolving the alcohol norm, exposes the myths and strategies of the alcohol industry, promotes media literacy, and that analyses prevention programs for their effectiveness. Fake Free works to make the alcohol norm visible.
Fake Free puts the spotlight on research findings on prevention and effective strategies to prevent young people from alcohol harm.
Fake Free works to de-glamorize alcohol and exposes the unfair and illogical advantages that people get when they are under the influence of alcohol.
With Fake Free, we question alcohol industry messages and re-think the real effects of alcohol and those that are mainly due to expectations. If feeling high and inebriated is first and foremost a social construction and dependent on the circumstances, alcohol does not have much else to offer.
A community action campaign
The third dimension of Fake Free – complementing to prevention approach and the think tank thought leadership work – is the community action campaign.
Fake Free empowers people to create events, parties and activities that challenge the alcohol norm, question myths perpetuated by Big Alcohol and at the same time are fun, exciting and creative – everything that young people want to be.
Fake Free community action is about busting myths and exposing the alcohol industry in creative way, using art – like graffiti. Fake Free community action is about public events that encourage and challenge people to question their assumptions about alcohol and its effects. Fake Free community action is about empowering the community to stop giving illogical advantages to people who have used alcohol. And Fake Free community action is all about party, fun and hanging out with awesome people.