Search Results for: sports

NEWS: Japan: Sports Sponsorship Fuels Beer Consumption

Beer consumption in Japan is projected to rise by about 70% between September and November. The reason is Japan hosting the Rugby World Cup for which global beer giant Heineken is an official sponsor.
The Dutch multinational beer giant Heineken owns the sponsorship rights to the Rugby World Cup, which is to be held in cities across Japan from September 20 to November 2, 2019.
Heineken, the second largest beer producer worldwide, expects demand for beer to surge because of the many rugby fans who are due to visit from overseas to watch the tournament. Preparing for this, the brewery plans to increase production by 80% for September compared to the same time last year…

REPORT: Alcohol Advertising in Sports Fueling the Alcohol Norm

The researchers believe as sports fans are repeatedly exposed to alcohol advertising and sponsorship when watching sport, this likely has a long-term effect on their alcohol use. Researchers call for better understanding of such long-term effects and addressing them to curb the alcohol harm. Specially in the view of the vast number of children exposed to alcohol marketing through sports programmes…

NEWS: Australia: Pro Sports Expose Kids to Avalanche of Alcohol Ads

A new study sheds light on the extent AFL and NRL popularity is used to market alcohol brands to children. Almost all of men’s AFL and NRL clubs were found to accept money from Big Alcohol for advertising. 17 of 18 men’s AFL clubs and 15 of 16 official men’s NRL clubs were found to accept money from the Alcohol Industry. In AFL clubs, the Geelong Cats are on the top of the ladder with three major and one minor alcohol advertising deals. In NRL clubs the North Queensland Cowboys are on top of the ladder with four major and one minor alcohol advertising deals…

NEWS: Researchers Call Out Sports Industry for Health-Harmful Marketing

In the latest edition of the renowned WHO Bulletin, leading researchers analyze the role sports play in promoting alcohol and other health harmful industries. The researchers suggest that alcohol and junk food promotion should be banned from sports, like how tobacco is banned…

REPORT: Alcohol Industry Sponsorship Of University Student Sports Clubs In Brazil

Most university student sports clubs in São Paulo, Brazil, have formalized contracts with the alcohol industry that promote the marketing, sale, and consumption of alcohol at parties and university games. A critical review of the impacts of these practices and university policies on alcohol industry sponsorship that can take account of the role of such arrangements in student alcohol consumption is warranted…

NEWS: Al Jazeera: Secret World Of Sports Doping

Investigation raises questions about whether sports heroes are linked to performance-enhancing drugs.
The investigation has exposed the crucial role of pharmacists and doctors in creating and prescribing programs of performance-enhancing drugs designed to cheat the testing system.
It also raises questions about some well-known athletes in American football and baseball who the medical professionals claim to work with…

NEWS: Australia: Sports Help Drown Kids In Alcohol Ads

A new study has revealed that Australian Football League (AFL), National Rugby League (NRL) and Cricket are promoting alcohol to children. Research from Monash University shows that Australian children and adolescents receive millions of exposures to alcohol advertising when watching AFL, NRL, and Cricket on TV. Almost half of the total amount of exposures (47%) are occurring during children’s daytime viewing.