This campaign needs everyone in society to rally behind it otherwise it will be a lost cause. We owe it to our daughters, granddaughters and great-granddaughters that they may grow up in a world free from violence against women and girls. It needs to become an unbelievable folktale for future generations that domestic violence, sexual assault were perpetrated against women. It needs to become taboo that rape is used as a weapon during war, that a man can raise a hand to hit a woman or a girl…

Two years ago on July 25, 2012, the “Orange Day” was launched as a crucial part of the United Nations Secretary-General’s UNiTE to End Violence against Women campaign.

SayNo UNiTE campaign

The SayNO_UNiTE to End Violence against Women campaign proclaims every 25th of the month as Orange Day! The objective is to raise awareness about the issue of violence against women and girls, not only once a year on November 25 (International Day for the Elimination of Violence against Women), but every month.

The plight of women and girls across the world seems to be largely unheard. Therefore, I think the fact that every 25th of every month, this campaign does offer a platform to raise awareness about what women and girls go through every day (and in some places more than once EVERY DAY).

Here’s my contribution then with some statistics:

Some risk factors, per WHO #Evidence

Some risk factors, per WHO

It is quite important to note that Violence against women and girls isn’t something that happens to strangers in foreign lands. It occurs to people we know, love, have grown up with, have gone to school with and even meet every day on the street, at work, in the gym, restaurant etc. Since it is ubiquitous, I also expected the campaign to be ubiquitous.

This campaign needs everyone in society to rally behind it otherwise it will be a lost cause. We owe it to our daughters, granddaughters and great-granddaughters that they may grow up in a world free from violence against women and girls. It needs to become an unbelievable folktale for future generations that domestic violence, sexual assault were perpetrated against women. It needs to become taboo that rape is used as a weapon during war, that a man can raise a hand to hit a woman or a girl.

So I ask this: During this 25th and all the subsequent 25ths of every month, will you join the SayNO_UNiTE to End Violence against Women campaign?

WILL YOU…

  1. Wear orange on every 25th and spread the news about the campaign ?
  2. Invite others to wear orange on every 25th of the month, share posts and tweet about it?
  3. Spend an alcohol-free day, drinking Magic Drink, to help prevent alcohol related violence against women and girls every 25th?
  4. Organize an activity every 25th to raise awareness? (Community Action Guide IOGT’s Inspire Freedom campaign)

Inspire Freedom - Community Action Guide

Raising awareness leads to people talking about it, including victims. Talking about it makes people think twice before doing it to others and makes people stop others from committing violence. We simply send the message that it’s not okay. And it cannot and will not be excused. If every man and every woman supports this, then we will have conquered the scourge that is gender-based violence.

We can do this!!