BLOG: Big Alcohol Wants Youth To Avoid Hangover: A New Strategy Of Pushing Alcohol Culture On Youth

Young people are consuming less alcohol and choosing an alcohol-free lifestyle more. So why is Big Alcohol shifting the focus on “hangovers”?
This blog post dissects a new campaign of multinational alcohol giant Diageo together with MTV International supposedly about promoting “responsible” alcohol use and avoiding “hangovers”.
But the campaign actually contains a number of elements and tactics that undermine prevention and understanding of the real effects of alcohol…