Tagged: Advertising

NEWS: Online Gamers Exposed to Avalanche of Alcohol Ads

An avalanche of alcohol ads are directed at online gamers and laws are failing to protect especially the youth from these ads. According to research by the Foundation for Alcohol Research and Education (FARE), e-sports are unregulated and directly funnel advertising of unhealthy products such as alcohol to gamers including minors…

NEWS: Heineken UK Exposes Kids to Alcohol Ads

Heineken UK is using influencer marketing to expose minors to alcohol ads. Heineken recently teamed up with social media influencer Tanya Burr to promote a home draught beer pump to her 3 million instagram followers, including minors…

REPORT: Unhealthy Sport Sponsorship at the 2017 AFL Grand Final

The 2017 AFL Grand Final broadcast featured a high frequency and extensive duration of unhealthy marketing, especially for unhealthy food and sugary drink brands. Findings strengthen evidence supporting calls to increase regulation of sport sponsorship by unhealthy brands…

NEWS: Netflix to Reduce On-Screen Smoking

Netflix has pledged to reduce the number of occasions where actors use tobacco products in its original programmes. This was after a study suggested that smoking on the streaming service’s programmes had contributed to a rise in on-screen smoking more widely…

NEWS: Australia: 21 Big Alcohol Self-Regulation Failures

The Alcohol Beverage Advertising Code (ABAC) in Australia is the self regulating measure by the alcohol and advertising industries. The code marked its 21st year in action on 4th of July 2019. Writer Hannah Pierce compiles a list of 21 times the ABAC has failed to regulate alcohol ads and been exposed…

NEWS: USA: Major League Soccer Opens Floodgates for Alcohol Promotion

Major League Soccer has drastically changed their commercial sponsorship guidelines opening floodgates for alcohol promotion. The move would allow 24 clubs to secure jersey and stadium naming rights sponsorships with liquor and sports betting companies…

NEWS: Eastern Europe, Central Asia: WHO Urges to Limit Digital Marketing of Unhealthy Products

In a press conference, WHO urged countries in Eastern Europe and Central Asia to limit digital marketing of unhealthy products to children. The Russian version of the report “Monitoring and restricting the digital marketing of unhealthy products to children and adolescents” was launched on 27 May 2019…

REPORT: Analysis of Tobacco and Alcohol Audio-Visual Content: UK

The study coded 5219 intervals from 112 episodes. Tobacco content appeared in 110 (2%) intervals in 20 (18%) episodes, and alcohol in 2212 (42%) intervals and in all episodes. The programmes delivered approximately 214 million tobacco gross impressions to the UK population, including 47.37 million to children; and for alcohol, 4.9 billion and 580 million respectively.
Tobacco, and especially alcohol, content is common in reality TV. The popularity of these programmes with young people, and consequent exposure to tobacco and alcohol imagery, represents a potentially major driver of smoking and alcohol consumption…

NEWS: Scotland: Kids Exposed to Pervasive Alcohol

Alcohol Focus Scotland is working with the Children’s Parliament to build support for the concept of an alcohol-free childhood for young people. A group of 9 to 11-year-old “investigators” have been working with Alcohol Focus Scotland and 100 of their peers in three Edinburgh primary schools…