Tagged: Advertising

NEWS: Big Alcohol: Tequila Maker Uses Insta Stories to Sell

An emerging tactic by Big Alcohol is spotted from tequila maker Patrón’s strategy to use Insta story ads to sell their product. With this, Patrón is the first liquor brand to allow ordering directly through Instagram, according to Adweek reporting.
The new feature allows users to directly buy liquor by swiping up on ads in Patrón’s Instagram stories. Users can place orders that are delivered via third-party platforms …

NEWS: Ireland: Alcohol Ads Near Schools Banned

Alcohol ads near schools are now banned in Ireland according to new legislation.
New laws to protect the Irish public from alcohol advertising come into effect in Ireland on November 12, 2019. The measures include a ban on outdoor alcohol ads, such as on public transport and around schools and playgrounds. Alcohol adverts on children’s clothing and in cinemas for films suitable for under 18s will also be banned…

NEWS: Ireland: Alcohol Ads Near Schools to Be Banned

Ireland will be banning alcohol ads near schools and tightening alcohol advertising controls. As part of the phased out implementation of of the Public Health (Alcohol) Act, Ireland will be, banning alcohol ads within 200 metres of schools, crèches and local authority playgrounds, outlaw alcohol ads on buses, trains, at bus stops and train stations…

NEWS: Philippines: Supermarkets Get New Alcohol Accessibility Rules

The Food and Drug Administration (FDA) of Philippines has issued new guidelines on displaying alcohol, to make it less accessible to youth. The new rules state “Regardless of type of packaging, all alcoholic beverages shall only be displayed in designated conspicuous area in all convenience stores, supermarkets, hypermarkets, groceries, and other food retailing stores with prominent signage ‘ALCOHOLIC BEVERAGES.”…

NEWS: WHO Partners With FIFA

The World Health Organization (WHO) and world governing body of football FIFA has entered into a 4 year collaboration agreement to promote healthy lifestyle through football. WHO Director-General Dr Tedros Adhanom Ghebreyesus and FIFA President Gianni Infantino signed the memorandum of understanding at WHO’s Geneva-based headquarters…

NEWS: Online Gamers Exposed to Avalanche of Alcohol Ads

An avalanche of alcohol ads are directed at online gamers and laws are failing to protect especially the youth from these ads. According to research by the Foundation for Alcohol Research and Education (FARE), e-sports are unregulated and directly funnel advertising of unhealthy products such as alcohol to gamers including minors…

NEWS: Heineken UK Exposes Kids to Alcohol Ads

Heineken UK is using influencer marketing to expose minors to alcohol ads. Heineken recently teamed up with social media influencer Tanya Burr to promote a home draught beer pump to her 3 million instagram followers, including minors…

REPORT: Unhealthy Sport Sponsorship at the 2017 AFL Grand Final

The 2017 AFL Grand Final broadcast featured a high frequency and extensive duration of unhealthy marketing, especially for unhealthy food and sugary drink brands. Findings strengthen evidence supporting calls to increase regulation of sport sponsorship by unhealthy brands…