Tagged: Advertising

BLOG: Big Alcohol Betting Big Bucks On Super Bowl

Anheuser-Busch InBev is the world’s largest beer producer, controlling every third bottle of beer sold in the world. AB InBev keeps making headlines with gigantic investments in alcohol promotions during major sports events, like the Fifa World Cup, the Super Bowl and other tournaments with global viewerships. This aggressive investment in brand promotion must be understood in direct connection to the beer giant’s performance on the stock markets and its ability to make shareholders happy. Here’s how it works…

BLOG: Are Media Still Free?

We know the media feel pressure from governments. But increasing pressure comes from corporations. Overall, especially concerning the global alcohol industry, we can see that press freedom is increasingly under threat and that media outlets are part of the problem: they give up their freedom, independence and integrity…