Tagged: Advertising

NEWS: Netflix to Reduce On-Screen Smoking

Netflix has pledged to reduce the number of occasions where actors use tobacco products in its original programmes. This was after a study suggested that smoking on the streaming service’s programmes had contributed to a rise in on-screen smoking more widely…

NEWS: Australia: 21 Big Alcohol Self-Regulation Failures

The Alcohol Beverage Advertising Code (ABAC) in Australia is the self regulating measure by the alcohol and advertising industries. The code marked its 21st year in action on 4th of July 2019. Writer Hannah Pierce compiles a list of 21 times the ABAC has failed to regulate alcohol ads and been exposed…

NEWS: USA: Major League Soccer Opens Floodgates for Alcohol Promotion

Major League Soccer has drastically changed their commercial sponsorship guidelines opening floodgates for alcohol promotion. The move would allow 24 clubs to secure jersey and stadium naming rights sponsorships with liquor and sports betting companies…

NEWS: Eastern Europe, Central Asia: WHO Urges to Limit Digital Marketing of Unhealthy Products

In a press conference, WHO urged countries in Eastern Europe and Central Asia to limit digital marketing of unhealthy products to children. The Russian version of the report “Monitoring and restricting the digital marketing of unhealthy products to children and adolescents” was launched on 27 May 2019…

REPORT: Analysis of Tobacco and Alcohol Audio-Visual Content: UK

The study coded 5219 intervals from 112 episodes. Tobacco content appeared in 110 (2%) intervals in 20 (18%) episodes, and alcohol in 2212 (42%) intervals and in all episodes. The programmes delivered approximately 214 million tobacco gross impressions to the UK population, including 47.37 million to children; and for alcohol, 4.9 billion and 580 million respectively.
Tobacco, and especially alcohol, content is common in reality TV. The popularity of these programmes with young people, and consequent exposure to tobacco and alcohol imagery, represents a potentially major driver of smoking and alcohol consumption…

NEWS: Scotland: Kids Exposed to Pervasive Alcohol

Alcohol Focus Scotland is working with the Children’s Parliament to build support for the concept of an alcohol-free childhood for young people. A group of 9 to 11-year-old “investigators” have been working with Alcohol Focus Scotland and 100 of their peers in three Edinburgh primary schools…

NEWS: Big Alcohol Targets Millennials With “Wellness” Products, Youth-Specific Marketing

Millennials spend less money on alcohol than previous generations, according to an alaysis of the 2017 Bureau of Labor Statistics’ Consumer Expenditure Survey.
Millennials are showing trends of reducing or altogether stopping alcohol use. This is specifically true of beer. The trend is in line with millennials switching to a more healthy lifestyle overall. But the alcohol industry is gearing up to capitalize even on this trend – with “new” products and more youth-focused alcohol marketing…

NEWS: NFL Opens Floodgates For Big Alcohol

The National Football League (NFL) has opened a floodgate for Big Alcohol to use NFL players for alcohol marketing and promotions. NFL has loosened its alcohol ad policies, including giving official sponsors the freedom to use active players in beer ads for the first time. According to reports, while alcohol brands still cannot use active players in marketing, alcohol marketers can now promote themselves as the “official” product of teams they sponsor…

REPORT: Mass Media Campaigning on Alcohol Risk Awareness and Alcohol Policy

Conclusively, the results show that a mass media campaign was associated with an increase in awareness of alcohol as a risk factor for cancer as well as alcohol policy support at a population level.

REPORT: Objectification of Women in Alcohol Ads and Intention to Intervene in Sexual Assaults

Individuals’ perceptions of alcohol advertisements moderate the relationship between exposure to objectifying alcohol advertisements and intentions to intervene in sexual assault situations…