Tagged: alcohol marketing

BLOG: Who Will Be King?

Kristina analyzes the new partnership between the World Health Organization and Fifa about health promotion through football. She asks: Can FIFA be a force for good or is WHO surrendering its credibility and norm-setting role in alcohol prevention?
She explores the positive aspects of the partnership agreement, the risks and outlines her hopes for what the collaboration will mean for alcohol prevention in world football. In her critical assessments of Fifa’s role in promoting alcohol harm, she shares three expecations for this new deal…

NEWS: Philippines: Supermarkets Get New Alcohol Accessibility Rules

The Food and Drug Administration (FDA) of Philippines has issued new guidelines on displaying alcohol, to make it less accessible to youth. The new rules state “Regardless of type of packaging, all alcoholic beverages shall only be displayed in designated conspicuous area in all convenience stores, supermarkets, hypermarkets, groceries, and other food retailing stores with prominent signage ‘ALCOHOLIC BEVERAGES.”…

NEWS: Big Alcohol: Plain Packaging Threatens Industry Profits

Presumably plain packaging is going to threaten Big Alcohol profits. A report by Brand Finance says the alcohol industry could lose up to $430 billion if plain packaging were to be introduced for alcohol products.
If implemented plain packaging could have significant impact on public health. Brand awareness, recognition and loyalty are key factors in driving increased consumption. This is specially true for alcohol and is proven by research. Therefore, by introducing plain packaging and and driving down brand identity, consumption could be decreased, thereby reducing harm from  alcohol…

NEWS: WHO Partners With FIFA

The World Health Organization (WHO) and world governing body of football FIFA has entered into a 4 year collaboration agreement to promote healthy lifestyle through football. WHO Director-General Dr Tedros Adhanom Ghebreyesus and FIFA President Gianni Infantino signed the memorandum of understanding at WHO’s Geneva-based headquarters…

NEWS: Japan’s Harmful Alcohol Norm

In Japan there is an age old pervasive alcohol norm. This has been harming the Japanese people, and leading to high alcohol consumption. Japan’s alcohol norm pushes people to use alcohol in everyday settings, at work with their superiors and leads to intoxicated people being passed out in the streets. Alcohol has been associated with building relationships both personal and business…

NEWS: Canada: Calls for Better Alcohol Policy

Health experts in Canada are calling for better alcohol control policy to curb the growing alcohol harm in the country, specially on women. The Centre for Addiction and Mental Health (CAMH), issued an alcohol policy framework outlining the current problematic trends of alcohol use specifically in terms of advertising, increased consumption by women and alcohol related violence…

NEWS: Japan: Rugby World Cup Boosts Beer Demand

The 2019 Rugby World Cup is taking place in Japan. In anticipation of the event beer demand has increased across the country. Alcohol retailers across Japan are preparing for increased beer demand during the Rugby World Cup, clearly showign how the Heineken sponsorship of the event fuels demand and drives the beer giant’s profits.
The Dutch multinational beer giant Heineken owns the sponsorship rights to the Rugby World Cup, which is being held in cities across Japan from September 20 to November 2, 2019…

NEWS: Scotland: Children’s Parliament Seek Alcohol Change

Scotland Children’s Parliament members are calling for stronger alcohol control to protect kids and change the pervasive alcohol norm. A new report was published with the help of 9 Children’s Parliament members. The report illustrates findings from workshops with 90 primary school kids between 9 to 11 years…

NEWS: Uganda: 61% Started Alcohol Use Before Age 18

According to a survey by the Uganda Alcohol Policy Alliance (UAPA) 61% of the population that uses alcohol started use before 18 years of age.
According to the survey, peer pressure, wanting to test alcohol and stress are leading minors to take up alcohol use. Results also reveal that 31% of those who use alcohol started before they were 14 years old.
These statistics are worrying given that it means 27 million Ugandans are at an increased risk of suffering alcohol-related consequences. Evidence shows that the earlier someone starts using alcohol, the higher is the probability that they develop alcohol problems, such as addiction or chronic diseases, later on in life…

NEWS: New Zealand: Kids See Unhealthy Marketing Avalanche

Kids in New Zealand are exposed to an avalanche of unhealthy product marketing including alcohol while the government fails to act. But attempts to better regulate alcohol are derailed by the alcohol industry and other health harmful industries. In New Zealand, alcohol contributes to an estimated 800 deaths and costs the economy approximately NZ$7.85 billion each year…