Tagged: alcohol marketing

NEWS: USA: Alcohol Policy Changes Favor Big Alcohol

Sweeping the country are changes to alcohol laws on all levels that favor the profit interest of the alcohol industry and disregard adverse effects of easily available, cheap alcohol that is widely promoted without any public health considerations.
Alcohol harm is pervasive in the United States and is fueling the decline of life-expectancy documented in the last two years. However, alcohol industry lobbying power is also pervasive and so alcohol policy measures are being watered down, weakened and disbanded all-together leading to an increase in alcohol availability across the country…

BLOG: Big Alcohol Wants Youth To Avoid Hangover: A New Strategy Of Pushing Alcohol Culture On Youth

Young people are consuming less alcohol and choosing an alcohol-free lifestyle more. So why is Big Alcohol shifting the focus on “hangovers”?
This blog post dissects a new campaign of multinational alcohol giant Diageo together with MTV International supposedly about promoting “responsible” alcohol use and avoiding “hangovers”.
But the campaign actually contains a number of elements and tactics that undermine prevention and understanding of the real effects of alcohol…

NEWS: Eastern Europe, Central Asia: WHO Urges to Limit Digital Marketing of Unhealthy Products

In a press conference, WHO urged countries in Eastern Europe and Central Asia to limit digital marketing of unhealthy products to children. The Russian version of the report “Monitoring and restricting the digital marketing of unhealthy products to children and adolescents” was launched on 27 May 2019…

NEWS: Canada: Alcohol Main Cause of Substance-Related Hospital Deaths

Data from the Canadian Institute for Health Information (CIHI) shows 10 Canadians die in hospital every day from harm caused by substance use. 75% of those deaths are related to alcohol.alcohol contributes to more than half of all substance-use hospitalizations, which are 13 times more common than for opioid poisonings…

NEWS: UK: Parents Want Alcohol Ads Restrictions

The majority of parents want alcohol advertising restrictions, according to a new survey in the UK.
Some 71% of parents want alcohol ads restricted on television.
And 71% also want restrictions of alcohol ads on social media and the internet, the YouGov poll for the Alcohol and Families Alliance (AFA) shows.
More than half of parents (52%) think alcohol ads should not be seen by children under 18 at all.
67% of parents think alcohol advertising ‘normalises’ alcohol consumption for most people…

MEMBER NEWS: India: Healthy India Alliance Calls for Urgent Action on Alcohol Harm

The Healthy India Alliance, including several Indian member organizations of IOGT International, has issued an urgent call for multi-sectoral alcohol policy action in India to tackle the heavy burden of alcohol harm…

NEWS: Experts: “Wellness” Alcohol Is Nonsense

Experts are calling the newest Big Alcohol trend nonsense: “wellness” alcohol.
With health-conscious and fitness trends gaining popularity, the alcohol industry’s newest strategy is to position themselves as wellness/fitness oriented. The strategy specifically targets youth since younger generations are increasingly becoming alcohol free to maintain a healthy lifestyle.
IOGT International has covered the details of how Big Alcohol attempts to capitalize from health conscious younger generations – through product innovations and youth-specific marketing, driven by digital data gathering…

REPORT: Tanzania: High-density of Alcohol Outlets and Advertising Affect Youth Alcohol Consumption

Findings revealed a high density of alcohol-selling outlets and outdoor advertisements. The abundance of alcohol-related cues, including their close proximity to places where youth congregate, may facilitate and increase adolescent alcohol use in Tanzania.
Participants recommended several changes to the alcohol environment to reduce adolescent alcohol use.
Structural interventions that reduce adolescents’ access and exposure to alcohol are needed in Tanzania…

NEWS: Scotland: Kids Exposed to Pervasive Alcohol

Alcohol Focus Scotland is working with the Children’s Parliament to build support for the concept of an alcohol-free childhood for young people. A group of 9 to 11-year-old “investigators” have been working with Alcohol Focus Scotland and 100 of their peers in three Edinburgh primary schools…

NEWS: Lithuania: Kids’ Protection from Alcohol Marketing Improved

The Lithuanian parliament has adopted amendments to the country’s Law on Alcohol Control banning production and retail of food products, beverages, toys and other goods for children if their design imitates alcoholic drinks…