Another reason of not going against a culture is our realization that it is something that we have been part of, perpetuating on a smaller or a bigger scale. Admitting that the culture is dysfunctional, we actually admit that we, as a part of it, have been doing something wrong. That’s a tough one for many egos. So we better find excuses and go on with the harmful culture passing it on to the coming generations.
So imagine the alcohol norm. Imagine all the parties, all the celebrations of birthdays, newborns, sport victories, cosy evenings or lonely days when people use alcohol as a part of the culture that says, that screams out loud, that all those events are to be cheered to with a bottle of alcohol.
