Tagged: Brazil

BLOG: 3 Facts Summarising The World Cup

Football at its best is alcohol free; Alcohol does not belong into football; Fifa cooperation with Big Alcohol is harmful to its constituency…

BLOG: Budweiser Bill Backfires Badly

I think this development is a very important example for all those dedicated to promote health, well-being and social progress – to not back down from corporate bullying. Reality catches up eventually. In the frame of one global event we have now documented prove of what the alcohol industry does: distort and ignore evidence in a way that turns out to be grotesque. This Budweiser Bill backfired badly – and it is a lesson to all decision-makers around the world to not trust the alcohol industry…

BLOG: Private Sector NOT Given Direct Access To WHO

The Framework is not adopted! A consultation will be launched. That means it can get better or worse. Now it is up to us to gear up our advocacy towards the governments in order to improve the Framework of engagement with non-State actors, protect the role of civil society…

BLOG: The Costly Game

This football tournament is no people’s party. It’s a costly corporate bonanza. First, Fifa and the alcohol industry bully the Brazilian government to reverse a law that succeeded in protecting people. The consequences will be rising costs of alcohol harm. At the same time, Fifa and its corporate partners have made sure they will not have to pay for any of these costs… They are exempted from any taxation…

BLOG: Together For Women And Girls

Gender-based violence is one the gravest Human Rights violations on the face of the earth and yet it is such an abstract term. It’s so abstract that it makes empathy difficult when using it – like many other words that are more concepts to talk about reality, a reality so harsh, that those concepts perpetually fail to also convey the reality they represent. Collateral damage, extreme poverty, xenophobia, gender-based violence…

BLOG: World’s Best Footballer Lives Alcohol Free. Fifa Is Not Supporting Him

Football has long been known as having an alcohol problem – ranging from the lowest leagues to the biggest stars, from coaches to supporters, and alcohol fuelled violence. Fifa knows the harm caused by alcohol on all levels and in all dimensions of the game, especially affecting children and youth.
And yet Fifa opts for the money that Big Alcohol pours into the bank accounts, ridiculing its own prevention campaign. 11 for health – okay, but millions in profit – matching!

Continuing this sponsorship deal, and pressuring governments to change their laws in order to promote alcohol are tactics to target children and youth with alcohol marketing, only to profit from children who take up alcohol use at an earlier age; from a culture that glamorises alcohol and is taught to associate football with alcohol…

BLOG: The Alcoholized National Basketball Association

How the NBA turns the game that they claim to “love” into just another vehicle for Big Alcohol to glamorise alcohol, target youth and undermine health, well-being and the power of sports…