Tagged: Cristiano Ronaldo

BLOG: 3 Facts Summarising The World Cup

Football at its best is alcohol free; Alcohol does not belong into football; Fifa cooperation with Big Alcohol is harmful to its constituency…

BLOG: Budweiser Bill Backfires Badly

I think this development is a very important example for all those dedicated to promote health, well-being and social progress – to not back down from corporate bullying. Reality catches up eventually. In the frame of one global event we have now documented prove of what the alcohol industry does: distort and ignore evidence in a way that turns out to be grotesque. This Budweiser Bill backfired badly – and it is a lesson to all decision-makers around the world to not trust the alcohol industry…

BLOG: World’s Best Footballer Lives Alcohol Free. Fifa Is Not Supporting Him

Football has long been known as having an alcohol problem – ranging from the lowest leagues to the biggest stars, from coaches to supporters, and alcohol fuelled violence. Fifa knows the harm caused by alcohol on all levels and in all dimensions of the game, especially affecting children and youth.
And yet Fifa opts for the money that Big Alcohol pours into the bank accounts, ridiculing its own prevention campaign. 11 for health – okay, but millions in profit – matching!

Continuing this sponsorship deal, and pressuring governments to change their laws in order to promote alcohol are tactics to target children and youth with alcohol marketing, only to profit from children who take up alcohol use at an earlier age; from a culture that glamorises alcohol and is taught to associate football with alcohol…