Tagged: Digital Marketing

NEWS: Big Alcohol: Tequila Maker Uses Insta Stories to Sell

An emerging tactic by Big Alcohol is spotted from tequila maker Patrón’s strategy to use Insta story ads to sell their product. With this, Patrón is the first liquor brand to allow ordering directly through Instagram, according to Adweek reporting.
The new feature allows users to directly buy liquor by swiping up on ads in Patrón’s Instagram stories. Users can place orders that are delivered via third-party platforms …

NEWS: Facebook Exposes Minors to Harmful Ads

An investigation by the Guardian and the Danish Broadcasting Corporation has found Facebook has marked minors as “interested in” alcohol and gambling, thereby exposing them to harmful ads.
Facebook’s advertising tools show some 940,000 minors under the age of 18 years are flagged as being interested in alcoholic beverages and 740,000 are flagged as interested in gambling…

NEWS: Heineken UK Exposes Kids to Alcohol Ads

Heineken UK is using influencer marketing to expose minors to alcohol ads. Heineken recently teamed up with social media influencer Tanya Burr to promote a home draught beer pump to her 3 million instagram followers, including minors…

NEWS: Week #31 Global Alcohol Policy Round-Up

Welcome to another week of carefully curated alcohol policy news, latest science updates, and more Big Alcohol revelations.
Special Feature:
Members news from Ghana where GhanAPA was launched with the support of the IOGT movement.
For week 31, our Global Alcohol Policy Round-Up contains:
Alcohol policy updates come from New Delhi, India, Hungary, Ukraine and Scotland.
Fresh science updates are about the digital world, labelling awareness among youth and alcohol policy in Ontario, Canada.
Our Big Alcohol monitor exposes the tobacco and alcohol giants invested in Big Marijuana, Heineken in Kenya, and political interference in Australia and The Gambia…

REPORT: Digital Marketing and Impact on Children

Overweight and obesity is the second leading cause of cancer in the UK after smoking. Overweight and obesity causes different types of cancer and over 22,000 cancer cases each year in the UK. It is estimated that each year, obesity costs the NHS in England £6.1 bn and the wider UK economy £27 bn…

NEWS: Eastern Europe, Central Asia: WHO Urges to Limit Digital Marketing of Unhealthy Products

In a press conference, WHO urged countries in Eastern Europe and Central Asia to limit digital marketing of unhealthy products to children. The Russian version of the report “Monitoring and restricting the digital marketing of unhealthy products to children and adolescents” was launched on 27 May 2019…

NEWS: Influencers Called Out for Alcohol Promotion Without Disclosure

Prominent social media infleuncers are being called out for not disclosing alcohol promotion content. The tactic of advertising alcohol on social media is sly and lucrative as its uneasy to track, which poses significant harm to viewers. A VicHealth study found that 75% of Australia’s top 70 influencers, promoted alcohol and fewer than 25% disclosed they were being paid for the alcohol promotions…

REPORT: Swedish Alcohol Brands Compliance with Regulations in Social Media

Regulating alcohol advertising in online milieus can be very difficult because of the complex mixture between quickly evolving techniques and the diverse nature of communication messages targeting consumers. Many countries, including Sweden, are now focusing on how to enforce effective policies. This short report strives to shed some light on the scope and content of commercial messages on Swedish social media platforms…

NEWS: WHO Europe: Call for Monitoring Digital Alcohol Marketing

A new report by the WHO Europe calls for increased monitoring of digital marketing of alcohol, tobacco and unhealthy food products, targeting children and adolescents. Through the report, WHO has introduced the 5-step CLICK tool to monitor real digital marketing exposure of children to unhealthy products…