Tagged: Expectations

BLOG: The Oppressive Alcohol Norm And The Freedom To Not Use Alcohol

The current alcohol norm is oppressive. The alcohol culture in Sweden doesn’t reflect people’s real preferences and wishes, but only those of the alcohol industry and a small minority of influential people.
This is a groundbreaking blog post that dissects the Swedish alcohol norm, provides solid evidence and data and discusses positive solutions.
How to achieve freedom for the many to enjoy social life free from pressure to engage in behaviour many, many people do not actually like or want to engage in? Lucas’ latest blog post explores reasons and possibilities for making possible the freedom for the many to participate in social life in exactly the way people truly choose to and feel content with…

NEWS: Already Smell Of Alcohol Affects Behavior

The smell of alcohol appears to reduce people’s level of control over their behavior, according to research published in the journal Psychopharmacology. Research carried out at Edge Hill University in the UK suggests that even the smell of alcohol may make it harder for people to control their behavior, suggesting that it could attract people to consume…

BLOG: Do You Let Big Alcohol Fool You?

The world’s biggest beer producer, ABInBev, has launched one of the deadliest campaigns ever seen, and it is more important than ever that we can recognize their scheme and not allow this to pass unnoticed as harmless Corporate Social Responsibility tactics…

BLOG: Fake Free At European Prevention Conference

Fake Free as innovative prevention approach easily starts a lot of interesting conversations and blows a lot of minds, even among some of the leading people in the field of prevention. Viktor shares two lessons learned from presenting the Fake Free prevention approach at the European prevention conference…

BLOG: So You Never Party?

… a question I have gotten several times and many more people would have asked if they just dared to say what they were thinking or if they were not that polite. People usually ask me that question when they get to hear that I live alcohol free because to their minds alcohol equals party. And so, we’re right in the middle of today’s alcohol norm that buzzes with myths driven by the alcohol placebo…