Tagged: Fake Free

BLOG: Mind Your Power: Of Placebos, Outer And Inner Strength

A powerful blog post about alcohol and other placebos.
Viktor connects two seemingly unrelated topics, through science and smart analogies, in a compelling exploration of the power of our perceptions and how our minds can impact both our inner and outer strength…

BLOG: Our 2018 Best Nine And The Stories They Tell

Choosing nine out of 266 Instagram posts means to leave out crucial events, brilliant people and beautiful moments. And as I scrolled through our posts I felt tremendous happiness about our work, thankfulness for all the dedication, and pride for the impact our work had in 2018. It’s breathtaking to see, remember and be part of it…

NEWS: Already Smell Of Alcohol Affects Behavior

The smell of alcohol appears to reduce people’s level of control over their behavior, according to research published in the journal Psychopharmacology. Research carried out at Edge Hill University in the UK suggests that even the smell of alcohol may make it harder for people to control their behavior, suggesting that it could attract people to consume…

BLOG: Do You Let Big Alcohol Fool You?

The world’s biggest beer producer, ABInBev, has launched one of the deadliest campaigns ever seen, and it is more important than ever that we can recognize their scheme and not allow this to pass unnoticed as harmless Corporate Social Responsibility tactics…

BLOG: Fake Free At European Prevention Conference

Fake Free as innovative prevention approach easily starts a lot of interesting conversations and blows a lot of minds, even among some of the leading people in the field of prevention. Viktor shares two lessons learned from presenting the Fake Free prevention approach at the European prevention conference…

BLOG: Who Rings The Bell? Who Is Pavlov’s Dog?

What evidence from social psychology, for example Pavlov’s famous experiment, teaches us about how the alcohol industry conditions people to like and enjoy their products and associate pleasure with intake of ethanol…

BLOG: Get On The Grid

This blog will start with some numbers. Let me talk about 61.7%. That is the percentage of the world’s population that has not used alcohol in the last year. Included in the number are lifetime abstainers – 48% of the world population. That’s a huge amount of people. That is a majority of the citizens of… Read more »