Tagged: NFL

NEWS: NFL Opens Floodgates For Big Alcohol

The National Football League (NFL) has opened a floodgate for Big Alcohol to use NFL players for alcohol marketing and promotions. NFL has loosened its alcohol ad policies, including giving official sponsors the freedom to use active players in beer ads for the first time. According to reports, while alcohol brands still cannot use active players in marketing, alcohol marketers can now promote themselves as the “official” product of teams they sponsor…

BLOG: Football Players I Like And Don’t Like

Plenty of people, especially children and youth, are among the viewership who find their heroes and idols and role models in the players. Even for me, who doesn’t usually care about American football, I find players I like and players I dislike…

BLOG: Budweiser Fumbles Ad Messages During Super Bowl

So, let’s not be fooled by the entertaining ranting of Helen Mirren and ABInBev’s attempt to appear “responsible”. Budweiser has fumbled its Super Bowl ad messages and exposed itself…

BLOG: Professional Sports Glamorising Ill-Health

Professional sports today is a major source of promoting unhealthy products. Elite athletes have become promoters of harmful lifestyle choices – instead of inspiring millions to live healthy and well…

BLOG: NFL Super Bowl: A Lot Is On The Line Tonight

When millions in the USA and around the world gather to follow the 49th Super Bowl, a lot will be on the line – more than you’d think. The welfare and well-being of our children will be on the line, and this article explains how and why…