Tagged: Social Media

NEWS: Big Alcohol: Tequila Maker Uses Insta Stories to Sell

An emerging tactic by Big Alcohol is spotted from tequila maker Patrón’s strategy to use Insta story ads to sell their product. With this, Patrón is the first liquor brand to allow ordering directly through Instagram, according to Adweek reporting.
The new feature allows users to directly buy liquor by swiping up on ads in Patrón’s Instagram stories. Users can place orders that are delivered via third-party platforms …

NEWS: Finland: Popularity of Nightclubs Declining

The latest leisure survey by Statistics Finland show popularity for nightclubs is decreasing in the country. In 1990s and 2000s about half the respondents visited nightclubs. In 2017 it has reduced to 1 in every 4 people. This is a 20% reduction of people under 65 years going to nightclubs between 2002 and 2017…

NEWS: Heineken UK Exposes Kids to Alcohol Ads

Heineken UK is using influencer marketing to expose minors to alcohol ads. Heineken recently teamed up with social media influencer Tanya Burr to promote a home draught beer pump to her 3 million instagram followers, including minors…

REPORT: Swedish Alcohol Brands Compliance with Regulations in Social Media

Regulating alcohol advertising in online milieus can be very difficult because of the complex mixture between quickly evolving techniques and the diverse nature of communication messages targeting consumers. Many countries, including Sweden, are now focusing on how to enforce effective policies. This short report strives to shed some light on the scope and content of commercial messages on Swedish social media platforms…

MEMBER NEWS: IOGT-NTO Sweden: Alcohol Ads Avalanche

IOGT-NTO in Sweden has commissioned a survey to collect data on alcohol marketing exposure in Sweden and is now calling on the government to take action, especially to bette protect young people in Sweden.
Two of three think alcohol advertising in the social media is negative, according to a new survey. The survey also shows that young people are exposed to twice as much alcohol ads as adults…

NEWS: Sweden: 3 In 4 Affected By Alcohol’s Harm To Others

A new SIFO poll, commissioned by IQ, shows three out of for Swedes reporting that someone else’s alcohol use has affected them negatively. The poll also shows that 50% regret their own behavior under the influence of alcohol. And the new evidence shows that women are more negatively affected by alcohol’s harm to others than men…