Tagged: Sponsorship

BLOG: Who Will Be King?

Kristina analyzes the new partnership between the World Health Organization and Fifa about health promotion through football. She asks: Can FIFA be a force for good or is WHO surrendering its credibility and norm-setting role in alcohol prevention?
She explores the positive aspects of the partnership agreement, the risks and outlines her hopes for what the collaboration will mean for alcohol prevention in world football. In her critical assessments of Fifa’s role in promoting alcohol harm, she shares three expecations for this new deal…

NEWS: WHO Partners With FIFA

The World Health Organization (WHO) and world governing body of football FIFA has entered into a 4 year collaboration agreement to promote healthy lifestyle through football. WHO Director-General Dr Tedros Adhanom Ghebreyesus and FIFA President Gianni Infantino signed the memorandum of understanding at WHO’s Geneva-based headquarters…

NEWS: NFL Opens Floodgates For Big Alcohol

The National Football League (NFL) has opened a floodgate for Big Alcohol to use NFL players for alcohol marketing and promotions. NFL has loosened its alcohol ad policies, including giving official sponsors the freedom to use active players in beer ads for the first time. According to reports, while alcohol brands still cannot use active players in marketing, alcohol marketers can now promote themselves as the “official” product of teams they sponsor…

NEWS: Australia: Pro Sports Expose Kids to Avalanche of Alcohol Ads

A new study sheds light on the extent AFL and NRL popularity is used to market alcohol brands to children. Almost all of men’s AFL and NRL clubs were found to accept money from Big Alcohol for advertising. 17 of 18 men’s AFL clubs and 15 of 16 official men’s NRL clubs were found to accept money from the Alcohol Industry. In AFL clubs, the Geelong Cats are on the top of the ladder with three major and one minor alcohol advertising deals. In NRL clubs the North Queensland Cowboys are on top of the ladder with four major and one minor alcohol advertising deals…

REPORT: WHO Bulletin: Alcohol Advertising in Sport Events

In NCDs prevention, an emphasis is often placed on lifestyles and personal responsibility for addressing risk factors. This approach ignores the limited control that many people have over their circumstances and their exposure to the marketing activities of transnational corporations.
Professional sport represents a profitable global entertainment industry. Multinational corporations use the visibility and widespread appeal of sports to promote their brands and products to mass audiences. Yet, public health professionals rarely discuss the nature of this influence in professional sport and the methods by which global corporations use sporting events, leagues and clubs to sell products harmful to health. Sponsors for these sports include the beer company Anheuser-Busch InBev and the whiskey company Jack Daniel’s.
The researchers suggest that policy-makers who wish to reverse the NCDs burden should consider how sport has been used to promote products that harm health and whether regulation may be required to control this marketing…

BLOG: Big Alcohol Betting Big Bucks On Super Bowl

Anheuser-Busch InBev is the world’s largest beer producer, controlling every third bottle of beer sold in the world. AB InBev keeps making headlines with gigantic investments in alcohol promotions during major sports events, like the Fifa World Cup, the Super Bowl and other tournaments with global viewerships. This aggressive investment in brand promotion must be understood in direct connection to the beer giant’s performance on the stock markets and its ability to make shareholders happy. Here’s how it works…

NEWS: Australia: Doctors Urge Alcohol Sponsorship Ban

Australia: Leading Doctors Urge Alcohol Sponsorship Ban In Cricket
A group of leading Australian doctors is urgently calling for alcohol sponsorship of cricket to be prohibited. The doctors argue that evidence shows alcohol sponsorship was is harming children…

BLOG: Chang Beer Targeting Kids

By targeting children and youth, through sports and music sponsorship, Chang beer wants to establish brand recognition and allegiance and they aim on enticing young people to start using alcohol earlier and more. In the long-run, they want to turn Thailand from an abstaining into alcohol consuming society…

BLOG: Alcohol Control Under Military Government

Thailand has become more fragile recently, due to the ongoing conflict inside the government which still hasn’t been resolved. Nevertheless, the Alcohol Control Policy has made some progress. But we cannot rest since there are a lot of lobbying attacks being waged against health promotion measures…

BLOG: 3 Facts Summarising The World Cup

Football at its best is alcohol free; Alcohol does not belong into football; Fifa cooperation with Big Alcohol is harmful to its constituency…