Tagged: Sports

NEWS: Japan: Sports Sponsorship Fuels Beer Consumption

Beer consumption in Japan is projected to rise by about 70% between September and November. The reason is Japan hosting the Rugby World Cup for which global beer giant Heineken is an official sponsor.
The Dutch multinational beer giant Heineken owns the sponsorship rights to the Rugby World Cup, which is to be held in cities across Japan from September 20 to November 2, 2019.
Heineken, the second largest beer producer worldwide, expects demand for beer to surge because of the many rugby fans who are due to visit from overseas to watch the tournament. Preparing for this, the brewery plans to increase production by 80% for September compared to the same time last year…

NEWS: NFL Opens Floodgates For Big Alcohol

The National Football League (NFL) has opened a floodgate for Big Alcohol to use NFL players for alcohol marketing and promotions. NFL has loosened its alcohol ad policies, including giving official sponsors the freedom to use active players in beer ads for the first time. According to reports, while alcohol brands still cannot use active players in marketing, alcohol marketers can now promote themselves as the “official” product of teams they sponsor…

REPORT: Alcohol Advertising in Sports Fueling the Alcohol Norm

The researchers believe as sports fans are repeatedly exposed to alcohol advertising and sponsorship when watching sport, this likely has a long-term effect on their alcohol use. Researchers call for better understanding of such long-term effects and addressing them to curb the alcohol harm. Specially in the view of the vast number of children exposed to alcohol marketing through sports programmes…

NEWS: FA Awarding Alcohol-Free Champagne to Cup Winners

The Football Association will stop awarding a case of champagne to the winners of the FA cup, and the replace it with an alcohol-free champagne. The Association has taken this decision to make Football more inclusive to people living free from alcohol.
English football’s governing body have a tradition of placing a case of champagne in the winning dressing room on cup final day to congratulate the winners. The FA will be abandoning this tradition in order to make football more inclusive…

NEWS: Australia: Pro Sports Expose Kids to Avalanche of Alcohol Ads

A new study sheds light on the extent AFL and NRL popularity is used to market alcohol brands to children. Almost all of men’s AFL and NRL clubs were found to accept money from Big Alcohol for advertising. 17 of 18 men’s AFL clubs and 15 of 16 official men’s NRL clubs were found to accept money from the Alcohol Industry. In AFL clubs, the Geelong Cats are on the top of the ladder with three major and one minor alcohol advertising deals. In NRL clubs the North Queensland Cowboys are on top of the ladder with four major and one minor alcohol advertising deals…

BLOG: Big Alcohol Betting Big Bucks On Super Bowl

Anheuser-Busch InBev is the world’s largest beer producer, controlling every third bottle of beer sold in the world. AB InBev keeps making headlines with gigantic investments in alcohol promotions during major sports events, like the Fifa World Cup, the Super Bowl and other tournaments with global viewerships. This aggressive investment in brand promotion must be understood in direct connection to the beer giant’s performance on the stock markets and its ability to make shareholders happy. Here’s how it works…

REPORT: Alcohol Industry Sponsorship Of University Student Sports Clubs In Brazil

Most university student sports clubs in São Paulo, Brazil, have formalized contracts with the alcohol industry that promote the marketing, sale, and consumption of alcohol at parties and university games. A critical review of the impacts of these practices and university policies on alcohol industry sponsorship that can take account of the role of such arrangements in student alcohol consumption is warranted…

NEWS: Australia: Doctors Urge Alcohol Sponsorship Ban

Australia: Leading Doctors Urge Alcohol Sponsorship Ban In Cricket
A group of leading Australian doctors is urgently calling for alcohol sponsorship of cricket to be prohibited. The doctors argue that evidence shows alcohol sponsorship was is harming children…