Tagged: Super Bowl

BLOG: Big Alcohol Betting Big Bucks On Super Bowl

Anheuser-Busch InBev is the world’s largest beer producer, controlling every third bottle of beer sold in the world. AB InBev keeps making headlines with gigantic investments in alcohol promotions during major sports events, like the Fifa World Cup, the Super Bowl and other tournaments with global viewerships. This aggressive investment in brand promotion must be understood in direct connection to the beer giant’s performance on the stock markets and its ability to make shareholders happy. Here’s how it works…

BLOG: Football Players I Like And Don’t Like

Plenty of people, especially children and youth, are among the viewership who find their heroes and idols and role models in the players. Even for me, who doesn’t usually care about American football, I find players I like and players I dislike…

BLOG: Budweiser Fumbles Ad Messages During Super Bowl

So, let’s not be fooled by the entertaining ranting of Helen Mirren and ABInBev’s attempt to appear “responsible”. Budweiser has fumbled its Super Bowl ad messages and exposed itself…

BLOG: Professional Sports Glamorising Ill-Health

Professional sports today is a major source of promoting unhealthy products. Elite athletes have become promoters of harmful lifestyle choices – instead of inspiring millions to live healthy and well…

BLOG: NFL Super Bowl: A Lot Is On The Line Tonight

When millions in the USA and around the world gather to follow the 49th Super Bowl, a lot will be on the line – more than you’d think. The welfare and well-being of our children will be on the line, and this article explains how and why…