Tagged: TV

REPORT: Analysis of Tobacco and Alcohol Audio-Visual Content: UK

The study coded 5219 intervals from 112 episodes. Tobacco content appeared in 110 (2%) intervals in 20 (18%) episodes, and alcohol in 2212 (42%) intervals and in all episodes. The programmes delivered approximately 214 million tobacco gross impressions to the UK population, including 47.37 million to children; and for alcohol, 4.9 billion and 580 million respectively.
Tobacco, and especially alcohol, content is common in reality TV. The popularity of these programmes with young people, and consequent exposure to tobacco and alcohol imagery, represents a potentially major driver of smoking and alcohol consumption…

NEWS: UK: MTV Heavily Criticized For Alcohol Ads

The Advertising Standards Authority (ASA), the UK’s regulator of advertising across all media whose members are drawn from the advertising industry, has taken issue with MTV after 22 alcohol adverts appeared in eight episodes of Geordie Shore, a reality TV show, December 2014…