Tagged: UEFA Champions League

NEWS: Champions League: Kids Flooded With Alcohol Ads

The global network Big Alcohol Exposed documents the massive exposure of children to alcohol brand messaging during the UEFA Champions League Final. The match took place on May 28, 2016 in Stadio San Siro, Milano and went into extra time. Over the time of the match, Heineken beer brands surrounded the entire pitch on regular intervals – culminating in moments of eternal exposure, when the beer brand is visible during TV broadcasting of the first goal…

BLOG: UEFA Champions League Final: The Glory, The Stars, The Risks

Alcohol sports sponsorship is big business, especially in football and the UEFA Champions League. It has become a premium platform for the alcohol industry to associate alcohol with glamor, performance, success – all messages targeted at children and youth…

BLOG: Professional Sports Glamorising Ill-Health

Professional sports today is a major source of promoting unhealthy products. Elite athletes have become promoters of harmful lifestyle choices – instead of inspiring millions to live healthy and well…