Tagged: UEFA

NEWS: EURO 2016, Carlsberg Flood Kids With Alcohol Ads

Alcohol adverts seen nearly once a minute during Euro 2016 games
Alcohol Concern has analyzed how much English and Welsh football supporters watching the Euro 2016 games were exposed to alcohol ads. During the group stages of Euro 2016 the saw alcohol marketing almost once a minute during game play, the study shows.
Over the five group matches played by England and Wales – including the game between them that ended in a 2-1 victory for England, the Carlsberg brand was seen 392 times. This equated to an average of 78.4 a game, or once every 72 seconds.

BLOG: Probably… Disqualification Warning

Let’s call it what it is: UEFA, FIFA have to quit to put their profits over the well-being of children and families, fans and football itself. The events these days involving alcohol fueled violence should cause an urgent disqualification warning to Carlsberg as well. Like at the Fifa World Cup in Brazil, where violence erupted, after alcohol sales were re-introduced – we can clearly see that the alcohol norm needs to be disqualified…

BLOG: Knowing Where The Goal Is: EURO 2016 And Alcohol Brands

This summer, all kids will see is the tight and seemingly natural connection between football’s biggest star(s) and alcohol. With every report, every film clip, every press conference, Heineken (and Carlsberg and more…) executives and shareholders will be hearing the sound of bank notes in their greedy hands. For a whole summer, children will be primed to recognize alcohol brands, to like alcohol brands and to associate alcohol brands with good times. And it doesn’t even makes sense because many sports heroes are outspoken about living free from alcohol to protect their health and boost their performance…

BLOG: UEFA Champions League Final: The Glory, The Stars, The Risks

Alcohol sports sponsorship is big business, especially in football and the UEFA Champions League. It has become a premium platform for the alcohol industry to associate alcohol with glamor, performance, success – all messages targeted at children and youth…