Ireland: Explaining Alcohol Minimum Unit Pricing

The Public Health (Alcohol) Act was adopted in October 2018 with a timeline outlining when different sections would commence over the coming few years. It contains a number of progressive alcohol policy measures, among others MUP, advertising regulations and labelling rpovisions.
Driven by the positive results of Minimum Unit Pricing (MUP) in Scotland, Ireland will be introducing MUP as soon as possible…